What is Digital Signage and Why Will Your Business Need It in 2025?

In this article we are going to discover what digital signage is and why your business needs it in 2025. Regarding the statistics, digital signage boosts customer engagement, with research suggesting it captures 400% more views than static displays, enhancing brand visibility and customer interaction. Therefore, learning about their benefits, trends, and applications across industries can help any business owner and decision-maker to decide how this technological trend would benefit their business more.

what is digital signage?

First, let’s define what digital signage is. According to the Wikipedia definition: “Digital signage is a form of electronic signage that uses technologies such as LCD, LED, projection, and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.”

Then, considering how using digital signage can potentially double audience information retention and also band awareness will boost more than 45% by using these displays. So, there is a significant opportunity for businesses to enhance their marketing strategies and communication efforts by adopting digital signage solutions in 2025.

Benefits of digital signage for every business:

How digital signage improves customer engagement? This was one of the questions that some marketing research was conducted to answer. Alongside this question, so many other facts are revealed based on this research, which are outstanding.

According to research, using digital signage can directly affect sales value, exploration time in retail stores, customer retention, customer engagement and communication with customers.

Increased Sales:

Statistics indicate using digital signage increases sales volume in the short term and increases customer repurchases and longevity in the long term. For example, a statistic from Digital Signage Today shows that, in 2022, 80% of brands who use digital signage reported a more than 30% increase in sales, alongside a 32.8% growth in repeat buyers.

Increased Exploration:

The same report from Digital Signage Today in 2022 reveals the fact that customers spend 30% more time in retail stores with digital signage than in similar stores without digital displays.

Enhanced Brand Recall:

47% of customers claim that they can remember digital signage content and, as a matter of fact, digital signage has an outstanding recall rate of 83%, which is twice more than the traditional advertising recall rate.

Increased Engagement:

In Digital Signage Today's report has mentioned that digital displays gain 400% more attention than static displays. Further, 80% of customers choose to enter stores after seeing digital signage, with 64% of digital signage users citing increased engagement, 46% reporting higher customer satisfaction, and 19% making impulse purchases after seeing digital ads.

Improved Communication:

Digital Signage Today reported that 84% of retailers achieved more brand awareness by using digital displays. Also, 43% use these displays for personnel training in store, while 22% counted them essential, which indicates their effective role in communication strategies.

Digital Signage Trends to Watch in 2025

With the expansion of the use of AI in the advertising industry, digital displays have become an interactive interface between customers and brands. But 2025 trends are not limited to the presence of AI in signage, while research shows that 76% of digital signage solutions will include AI, such as AI personalization or interactive features in digital signage. Cloud-based digital signage, touchscreens and AR billboards are still spot-on among 2025 trends.

AI-Driven Personalization:

Generally speaking, AI-driven personalization works by gathering customer data and user behavior and preferences, in addition to some contextual data such as location or time of day. By analyzing this collected data over time, AI can predict what is the next step for its users or in which they might be more interested. By deploying AI in digital signage, content is tailored based on audience preferences and targeted content for the right people at the right time. The result of using AI-driven personalized digital signage content allows businesses to engage with their customers on a deep level which goes beyond static displays.

Cloud-Based Management:

A cloud-based system is hosted on remote virtual or physical servers and is accessible via a private network or the Internet. By using this system, users are able to store, process, and manage data without relying on local infrastructure.

Cloud-based digital signage provides remote content updates, scalability for large networks, and cost-efficiency by eliminating the need for expensive on-site hardware and maintenance. Cloud-based management helps businesses update and manage their content across multiple locations or change it in real time. Additionally, cloud-based solutions reduce the hassles of traditional signage systems with content scheduling, user access management, and performance monitoring.

Interactive Signage:

Interactive signage, unlike traditional static displays, allows users to interact, experience real-time engagement and complete transactions without any interruptions. Interactive digital signage is transforming how businesses engage with their audiences by integrating touchscreens, QR codes, and augmented reality (AR) to create exceptional user experiences.

Why 2025 is the Perfect Time to Invest?

As we head towards 2025, digital signage is going to redefine how businesses connect with their audiences, making it an essential tool for success in a digital-first world.

For businesses that want to experience growth or stay in the market, using an innovative solution like digital signage is a perfect solution in 2025. Through these displays, businesses will be able to grab more attention, communicate clearly, and stay efficient. Also, local businesses can increase their passive-income through renting their space to marketing agencies for installing digital displays, allowing large businesses to target local customers.

Unlike static signage, digital signage engages customers with eye-catching displays more often, and they can support interactive content as this kind of customer engagement becomes viral today. Touch-screen kiosks are a familiar example of interactive content in which customers are able to find information or place orders online.

Digital signage is becoming a key tool for businesses that not only improves their customer relationships, but also helps them stand out in the digital world. With increased attention, clear messaging, and even passive income generation, this technology is a golden opportunity for any business that wants to grow or survive in the market. From interactive signs like touch kiosks to attractive displays, digital signage is a way to attract customers and create a memorable experience for them. So, if you want to take your business to the next level, now is the time to get started and use this innovative tool!