Totemian's brandboards are more than just digital screens; they are dynamic community hubs designed to connect local businesses with their target audience in a meaningful and authentic way. Placed strategically in high-traffic commercial locations frequented by specific cultural groups, they offer a unique and powerful platform for culturally relevant advertising.

Hyper-Local and Culturally-Tuned

Unlike traditional advertising that often broadcasts generic messages, our brandboards are designed to be hyper-local and culturally attuned. They display content that is specifically curated for the community they serve. For the Persian community in BC, this means content that understands cultural nuances, celebrates traditions, and speaks their language—literally and figuratively.

Imagine seeing greetings for Nowruz, promotions for a local Persian bakery, announcements for a community concert, or legal services offered in Farsi. This approach ensures that advertisements are not just seen as commercials, but as a valuable and welcome part of the community information stream. It builds trust and fosters a stronger, more genuine connection between brands and consumers.

A Powerful Ecosystem for Growth

Our brandboards create a symbiotic ecosystem where everyone benefits. For small and medium-sized enterprises (SMEs), they provide an affordable and highly effective way to reach a concentrated local audience without the prohibitive cost of traditional media. It levels the playing field, allowing smaller, community-focused businesses to build their brand and compete for local attention.

For location hosts—the businesses where our brandboards are installed—they are a source of passive income and a significant value-add for their customers. By providing useful, dynamic, and engaging content, hosts enhance their customer experience, potentially increasing dwell time and customer loyalty. It transforms a simple commercial space into a modern, information-rich environment.

The Technology Behind the Connection

Powering this is a robust, cloud-based platform that allows for seamless content management and scheduling. We can update campaigns, push out new content, and monitor performance across our entire network from a central hub. This ensures reliability, scalability, and the ability to be incredibly responsive for our advertising partners.